What is WhatsApp Green Tick?
The WhatsApp green tick is a small, yet powerful verification badge that appears next to your business name on the WhatsApp Business API platform. It's like a virtual stamp of authenticity, telling your customers, "Hey, we're the real deal!".
Benefits of WhatsApp Green Tick
Business name displayed instead of phone number
Boosts brand credibility
Enhances customer trust
Increases customer engagement
Gives you a competitive edge
Reduces blocks, negative reactions, and reports
Higher message read rate and ROI
Hacks to improve your Green Tick chances
Ensure your business information is complete and accurate on WhatsApp Business. This includes your business name, profile picture, description, and contact details.
Initiate more WhatsApp Conversations to reach tier 2 or above messaging level.
Promote your WhatsApp Business account to increase visibility and engagement.
Add WhatsApp Widget to your website & WhatsApp link to your social handles to increase interaction.
Build a strong online presence for your business by having an official website, active social media accounts, and positive customer engagement.
Increase media coverage (3-4 organic articles about your brand)
Provide excellent customer service and respond promptly to customer inquiries on WhatsApp Business.
Please note that the decision to grant verification badges is at WhatsApp's discretion.
WhatsApp restricts brands dealing with products/ services to apply for the official WhatsApp Business Badge. Following products/ services are restricted, including:
Drugs
Tobacco Products
Betting/ Gambling Businesses
Alcohol Distributors
Weapons & ammunition Businesses
Live animals trading
Adult Products/ Services
Medical/ Healthcare Products
Dating Platforms
Cryptocurrency Platforms
If your application is accepted, your WhatsApp Business account will be upgraded to an Official Business account and a green verification tick will appear next to your profile picture.
How Long Does Meta Take to Review Green Tick Applications?
You'll get a response to your green tick application directly from Meta within a week or so. During this time, Meta will verify your business details, press coverage, and messaging practices. Please note that inaccurate or incomplete information can delay the process.
If your application is rejected, you can reapply for the green tick verification. However, you must wait 30 days before submitting a new one. Make sure to address any issues from the previous application to improve your chances of approval.
For a smoother experience, consider partnering with a Meta Certified Partner such as Cheerio. We'll simplify the green tick application process by applying on your behalf, making the process quicker and less daunting.
