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WhatsApp's New Marketing Message Limits in India: A Simple Guide



What's Changed?

WhatsApp has recently introduced limits on the number of marketing messages businesses can send to users in India. This means that each WhatsApp user can only receive a certain number of marketing messages from all businesses combined, within a set period. WhatsApp will choose which brands can send messages based on factors like read rates and engagement levels. These limits will change from time to time, so businesses need to stay alert and adjust their strategies.

Here’s a quick overview of the changes:

  1. Limits on Marketing Messages: Users can only receive a limited number of marketing messages to ensure high-quality and relevant engagements.

  2. Exemption for Ongoing Conversations: If you’re already in a conversation with a user, messages within that chat won’t be affected by the limit.

  3. Error Codes for Blocked Messages: If a message exceeds the limit, it won’t be delivered, and you’ll get an error code indicating potential delivery issues.

  4. No Charges for Blocked Messages: Businesses won’t be charged for messages blocked due to these limits.

Implications for Businesses

WhatsApp’s new message limits mean businesses in India need to rethink their communication strategies. Here’s what you need to consider:

  • Focus on Quality: With limited messages, it’s important to send content that is valuable and engaging to the user.

  • Understand User Preferences: Pay attention to what users like and tailor your messages to meet their preferences.

  • Build Trust: Non-compliance can harm your brand’s credibility. Ensure your messages are relevant and timely.

Strategies to Navigate the Changes

To effectively navigate these new limits and maintain engagement with your audience, consider the following strategies:


Improve Engagement

  1. Use Interactive Content: Add polls, surveys, and quizzes to your messages to engage users.

  2. Offer Exclusive Deals: Provide special discounts and promotions through WhatsApp.

  3. Implement Quick Replies: Use automated responses to handle common queries.

  4. Optimize Your Strategy: Avoid sending mass messages. Use A/B testing or AI tools to find the best content and timing for your messages.

Create More Contextual Interactions

  1. Personalize Messages: Segment your audience and send personalized messages based on their preferences and behavior. (Like Names, Personal details & more)

  2. Adopt an Omni-Channel Approach: Engage users through various channels like Email, SMS, and Push Notifications to maintain engagement.

  3. Use Event-Triggered Messaging: Send messages based on user actions and behaviors.

Respect User Preferences

  1. Subscription Options: Allow users to easily opt-in or opt-out of marketing messages.

  2. Set Frequency Caps: Limit the number of messages sent to avoid overwhelming users.

  3. Take User Feedback: Take feedback on the messages you have sent to your customers

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